Invited by TDW’19 for a talk, it was a pleasure to share and discuss about the real meaning of UX Design.

Nowadays, people tends to use UX Design only for digital, app or web purpose… and this is a first mistake.

UX design is global, it can be used for almost every aspect of design such as service design, process design, interior design, advertising design product design… UX Design is by definition emphatic and centered on user and the enjoying of the usage experience…

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